5 QUESTIONS TO AIMAN MLEHATI, FOUNDER OF FOCUS MAGAZINE AND KEYS TO MENA

5 QUESTIONS TO AIMAN MLEHATI, FOUNDER OF FOCUS MAGAZINE AND KEYS TO MENA

We sat down with Ailman to hear about his entrepreneurial journey and his TWO businesses, FOCUS Magazine and Keys to MENA.

What is your business about?

I have two businesses at the moment, 1. FOCUS magazine is an independent Arab publication based in the Netherlands. Our focus is on shedding light on everything that concerns the Arab citizen. We operate with a voluntary crew and aim to cover diverse aspects of the Arab community. And the second one, Keys to MENA is a specialised business consultancy facilitating connections between companies and customers. We primarily assist in expanding businesses within the MENA region and vice versa.

In your whole entrepreneurial journey, what are you proud of?

For FOCUS magazine, I am proud of the impactful connections and relationships forged through our businesses. Seeing our positive impact and the relationships that have flourished stands out as a significant achievement. As for Keys to MENA, I’m proud of the relationships we’ve built and the collaborative opportunities we’ve initiated. Witnessing the growth and success of the businesses we’ve worked with is something I take pride in.

What comes to mind when you think about your journey at Forward? 

When I think of my journey with Forward, I think of the critical teamwork and commitment toward entrepreneurs that stand out. The support, unity, professional advice, and energising environment were remarkable experiences at Forward. The guidance and collaborative spirit within the Forward community have been invaluable.

 What is your current challenge?

Our primary challenge with FOCUS Magazine is to make the magazine financially sustainable. We aim to transition from volunteers to a paid workforce and seek investors, particularly from the MENA/North Africa region. Cultural differences pose challenges in finding suitable employees or investors. Additionally, ensuring cyber security, especially on social media platforms, is a concern. Our challenge with Keys to MENA lies in navigating the cultural differences that often prolong processes with partners and clients within the MENA region. Aligning mindsets and approaches is crucial for effective collaboration.

What do you wish for Forward Inc. and all the entrepreneurs joining Foward Inc.?

I wish Forward Inc. and all entrepreneurs great success. May Forward Inc. is a launching pad that provides support, facilitates connections with co-founders, and offers adequate financial backing. May it be a platform that nurtures talent, fosters collaborations, and provides necessary resources for success!

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